Media Kit

About This Toolkit

The Resistance Toolkit is your guide to mobilizing economic power for justice.
Built by the Not On Our Watch movement, this toolkit provides messaging, educational context, pledge letters, social media content, and action steps to support ongoing corporate accountability through targeted boycotts and conscious spending.

This is a living document and will be updated regularly to include local Black-owned businesses and additional organizing resources.

1. 
   Not On Our Watch.
   In 1963, they boycotted downtown Birmingham, staged sit-ins, and withdrew their dollars from businesses that upheld segregation.
   In 2025, we’re doing the same — with strategy, clarity, and purpose.
   #NotOnOurWatch #ReclaimOurPower #BlackDollarsMatter
2. 
   When companies like Target abandon DEI, they’re abandoning us.
   We respond with power — economic power.
   We boycott with the same boldness that reshaped Birmingham in 1963.
   #NotOnOurWatch #ReclaimOurPower
3. 
   April 1963, they stopped shopping.
   April 2025, so will we.
   We are the legacy of the Birmingham Campaign — and we know how to use our wallets as weapons.
   #NotOnOurWatch #BlackDollarsMatter
4. 
   Fred Shuttlesworth had a manifesto. Dr. King had a letter.
   We have a pledge — and a purpose.
   We’re not just watching rollback happen.
   We’re redirecting our dollars until justice is restored.
   #NotOnOurWatch #ReclaimOurPower

5. 
   This isn’t just a boycott. It’s a blueprint.
   A continuation of Black resistance that refused to fund segregation — and now refuses to fund anti-Black backpedaling.
   #NotOnOurWatch #BlackDollarsMatter
6. 
   Our elders sat in at lunch counters.
   We’re sitting out of checkout lines.
   Target, Walmart — we’re walking away.
   #NotOnOurWatch #ReclaimOurPower
7. 
   In 1963, they said: “Do not shop downtown.”
   In 2025, we say: “Do not shop where equity is erased.”
   This is strategic. This is sacred. This is ours.
   #NotOnOurWatch #BlackDollarsMatter

8. 
   We are not consumers. We are change agents.
   We move culture. We move votes.
   And when needed — we move our money.
   #NotOnOurWatch #ReclaimOurPower
9. 
   This is about more than DEI rollbacks.
   It’s about the long pattern of erasing us once we’re no longer trending.
   Well, we are still watching. And now, we’re acting.
   #NotOnOurWatch #BlackDollarsMatter
10. 
    Boycotting is not new to us.
    It’s in our bones. Our churches. Our legacy.
    And in this moment, it’s our strategy.
    #NotOnOurWatch #ReclaimOurPower
11. 
    April 1963 wasn’t just about marching — it was about money.
    Birmingham’s Black community refused to fund its own oppression.
    We’re doing the same today.
    #NotOnOurWatch #BlackDollarsMatter
12. 
    If your business rolls back DEI, don’t expect Black dollars.
    We are awake. We are watching. And we are withholding.
    #NotOnOurWatch #ReclaimOurPower
13. 
    We don’t just resist in the streets.
    We resist at the register.
    Redirect your dollars. Reclaim your power.
    #NotOnOurWatch #BlackDollarsMatter
14. 
    The movement isn’t only in protest.
    It’s in how we spend.
    Where we show up. And where we say no.
    Say no to anti-Black corporations.
    #NotOnOurWatch #ReclaimOurPower
15. 
    Not on our watch will you roll back equity.
    Not on our watch will you ignore our buying power.
    Not on our watch will you erase our legacy.
    We are the continuation of resistance. And we are just getting started.
    #NotOnOurWatch #BlackDollarsMatter #ReclaimOurPower

I pledge to stand with Black communities by supporting the boycott of corporations that abandon DEI.
I will talk to my friends and family, educate my peers, and use my privilege to help shift economic power.
I commit to redirecting my spending into Black communities and businesses.
This is what solidarity looks like.